2018 was a year marked by a complicated economic and social environment that resulted mainly from elections in Mexico, and to a lesser extent, the prospects for Nafta renegotiation. However, Mexico proved to be resilient and achieved economic growth compared to the previous year.
Despite this challenging environment, at Megacable we continue to make solid strides toward realizing our vision of becoming the best telecommunications company by offering the best products at the best prices.
The positive results we achieved for the year were made possible by Megacable’s solid strategy, the differentiator that allows us to retain customers and capture new ones, whom often migrate to us from the competition. Through optimum bundling of services for each segment, we effectively confront the permanent challenge of improving our value proposition, making it the most competitive and attractive in the market.
This integrated value offering makes it possible for Megacable to continue to deliver in the Video, Internet and Telephony segments sustained growth surpassing the 2018 industry average.
Megacable stands out for centering our efforts on creating innovative products that keep at the forefront of the industry. A case in point is Xview–a product launched in 2017, but whose value added materialized in 2018– a service whose importance resides in being the interactive platform that adds relevance to our video service, and which allows us to adapt to the latest new trends, habits and customs; in short, to the new ways to watch television.
Similarly, during 2018 we focused our efforts on increasing Internet connection speeds and offering a more reliable service with which to address our customers’ needs and satisfy their expectations. We are totally confident that our value proposition got better not only thanks to competitive pricing, but also due to the range of attractive conditions we are determined to offer our subscribers.